5 Feb 2018

Jands to distribute Biamp in ANZ

Biamp Systems are a leading provider of networked media systems, and today announced that effective Feb. 19, Jands will be the company’s distributor in Australia and New Zealand.

This completes the project undertaken by Jands to re-position away from Harman group products, a seismic shift that has led to CMI Audio taking on Harman brands like JBL, Crown, Soundcraft, BSS and dbx.

In the previous half year, Jands have taken on Robe (after relinquishing Vari*Lite), Gibson Pro (KRK, Stanton, Cerwin Vega); L-Acoustics; and QSC Pro: (MI and production products).


Now they have Biamp, distributing the Tesira, Devio, Audia, Nexia and Vocia product lines. Midwich, Biamp’s current distributor in the region, will remain so through April 18.

“We’re excited for the opportunities this new partnership brings,” said Jim Seretis, consultant liaison and business development manager for Australia and New Zealand at Biamp Systems. “Not only will this benefit our current customers, but it will enable Biamp to add to the AV growth throughout the region.”

Jim previously headed Biamp when it was distributed by Audio Products Group, where the brand saw considerable growth. That relationship withered when Hills made a bad call buying APG, and meshing together a basket of well performing brands and causing conflicts with many of them. Seretis headed to Biamp. Midwich took on the line, and now it sits at Jands.

The addition of NZ into the Biamp distribution poses some challenges, since the Jands entity in NZ is not connected to the Australian Jands. Jands NZ retains some of the Harman lines that Jands Au have quit. Some kind of marketplace delineation will no doubt happen soon, since Jands Au are determined to sell Robe, L-Acoustics and possibly other things into NZ under their own flag.

“We are immensely proud to have been chosen to represent Biamp in Australia and New Zealand,” said Paul Mulholland, managing director for Jands. “Having competed against Biamp for many years I am all too familiar with the company’s superior AV performance, their commitment to innovation, and their industry recognition. With Biamp, we have strengthened our commitment to representing companies that are leaders in their field.”

“I have always respected the technical innovations and capabilities of Biamp Systems. Personally, having been involved with Creative Audio products in the early days, this feels somewhat like a home coming to me,” said Jeff MacKenzie, technical resource group manager for Jands. “The entire training and technology team at Jands is happy to be part of the Biamp family, and we’re eager to start training Jands customers on Biamp solutions.”

Founded in 1976, Biamp is headquartered in Beaverton, Oregon, USA, with additional engineering operations in Brisbane, Australia and Rochester, New York.


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