In a move that unites specialised AV distribution with leading edge AV communications solutions,
Hills will partner with global electronics manufacturer, AtlasIED, to bring their extensive range of
integrated technology and mass communication solutions to the ANZ market.
Well established in the US and European markets, AtlasIED supplies mass notification, life safety,
VoIP and speech privacy solutions for mass transit hubs, education facilities, healthcare campuses,
corporate workplaces, government institutions and retail spaces.
With 2,000 specialised products, AtlasIED prides itself on being a true ‘one-source’ provider for the
audio communications market, offering one of the widest and deepest product ranges in the
industry, with technologies that can seamlessly interface and integrate into existing analogue and
future IT-based infrastructures.
Hills CEO, David Lenz, said that the AtlasIED offering would give Hills the opportunity to offer
integrated technology and mass communication solutions for infrastructure projects like airports,
tunnels, and other big ticket developments that needed state of the art equipment, rated for special
“Hills continues to build and invest in our AV business, attracting global technology leaders with
products that reinvigorate our portfolio, and create opportunities for sales and growth,” Lenz said.
“As the largest value added building technologies distributor in the ANZ region, we have a deep
understanding of the industry and what end-users want, and we look forward to developing this
partnership with AtlasIED to provide a total AV solution for customers.”
Hills’ Head of Audio Visual Product Practice, Dan Fletcher, said AtlasIED had a legacy of more than 80
years of research and manufacturing excellence.
“It’s an exciting opportunity to bring that expertise and innovation to the ANZ market,” Fletcher said.
“We see the AtlasIED product fitting seamlessly alongside our existing portfolio. We have appointed
a dedicated manager for the product and we expect strong market interest,” Fletcher said.
AtlasIED CEO and President, John Ivey, said the appointment of HILLS Limited gave AtlasIED a serious,
long-term business partner who was ideally suited to support AtlasIED brand growth in Australia and
“AtlasIED is honoured to partner with Hills. They are a visionary distributor with solid support
infrastructure across the entire ANZ region. They perfectly match our growth strategy. Hills has deep
dealer support systems that will make choosing from our range of audio, digital paging, sound
masking, security, evacuation, and IP endpoint solutions easy. We are in very good hands,” Ivey said.
AtlasIED International Sales Manager, Dean Standing said “I’ve had the privilege of working with Hills
previously and have always been impressed with their level of technical expertise and customer
support. We are confident in Hills’ ability to provide our mutual customers with the complete
package of products and support that they need to be successful.”
For more details contact your local Hills branch or call 1300 445 571.
Published monthly since 1991, our famous AV industry magazine is free for download or pay for print. Subscribers also receive CX News, our free weekly email with the latest industry news and jobs.